Meet the Confirmed Speakers at AFARM Americas 2026
Alternative Fuels & Raw Materials Americas 2026 (AFARM Americas) continues to strengthen its technical and strategic agenda with the confirmation of leading experts from across the cement, construction, technology, and sustainability sectors. Taking place on May 20–21, 2026, in Cancún, Mexico, the event will feature speakers whose experience and insights are driving real transformation across the Americas.
Alberto Rufino – Corcement Group
A global authority in cement kiln optimization, Alberto Rufino brings more than 48 years of experience spanning the Americas, Europe, the Middle East, and Africa. His work has shaped major advances in the cement and mining industries through process optimization and innovation.
At AFARM Americas 2026, Alberto will present “Physico-Chemical Phenomena in Cement Clinker Kilns,” offering practical insights into clinker optimization, efficiency improvement, and CO₂ emissions reduction.
Daniel Correa Vázquez – XalDigital
Daniel Correa Vázquez, Director of IoT and Innovation at XalDigital, has over 15 years of experience in digital transformation and technological innovation. He has led initiatives combining solution architecture, SaaS strategy, and multidisciplinary teams to drive operational excellence.
His session will explore how technology and IoT are accelerating sustainability, innovation, and efficiency across the alternative fuels and raw materials value chain.
Gerardo Gutiérrez Smith – TAT Constructora / Concretos Sustentables Mexicanos
A pioneer in construction and demolition waste recycling in Mexico, Gerardo Gutiérrez Smith is CEO of TAT Constructora and founder of Concretos Sustentables Mexicanos. His work has positioned him as a key advocate for circular economy practices in Latin America.
At AFARM Americas, Gerardo will present on the recycling and application of construction waste in clinker production, sharing practical approaches to low-carbon cement innovation.
Guillermo Gómez Herrera – CEO, CONSULTORÍA SUSTENTABLE G2H PRESIDENT, NATIONAL BIOGAS COUNCIL, (CNBIOGAS)
Guillermo Gómez Herrera is a distinguished specialist in energy transition and sustainability, with extensive experience in bioenergy, hydrogen, and renewable energy projects.
At AFARM Americas 2026, he will provide insights into sustainable energy development, regulatory frameworks, clean technology adoption, and strategies supporting a fair and effective energy transition in Mexico.
Liliana Gaitán – CEMEX
Liliana Gaitán is a Mechanical Engineer with a Master’s degree in Environmental Engineering from the University of Tokyo. With more than 15 years in the cement industry, she has spent the last decade focused on energy and alternative fuels, supporting the evaluation and deployment of innovative technologies to accelerate cement sector decarbonization.
Her experience bridges engineering excellence with environmental performance and innovation.
Marcus Lam – Director of Sales,Harden Machinery, North America
Marcus Lam leads sales and deployment of solid waste management equipment and solutions across North America. With a strong engineering-driven approach, he specializes in optimizing process flows, reducing CAPEX and OPEX, and advancing sustainability through low-carbon technologies.
By leading cross-border technical teams, Marcus builds trusted partnerships focused on efficient, cost-effective, and environmentally progressive waste management infrastructure.
AFARM Americas 2026 brings together these and other industry leaders to share knowledge, explore innovation, and collaborate on practical solutions shaping the future of alternative fuels, raw materials, and sustainable cement production across the Americas.