CEMEX and Cementos Fortaleza Join AFARM Americas 2026 to Drive Industry Collaboration

Alternative Fuels & Raw Materials Americas 2026 (AFARM Americas) will welcome the participation of CEMEX and Cementos Fortaleza, two key players whose involvement highlights the importance of collaboration, innovation, and sustainability in the cement industry.

Cementos Fortaleza: Building a Strong and Sustainable Future

GMI Global is proud to count on the participation of Cementos Fortaleza, Mexico’s cement company, recognized for its strong commitment to innovation and to the country’s construction sector. Founded after several decades without new cement brands in Mexico, Cementos Fortaleza was created with a clear understanding of the real needs of the construction industry.

The company has built its identity as a tribute to Mexican masons, the professionals whose resilience, dedication, and hard work have helped shape the nation’s infrastructure. Their presence at AFARM Americas 2026 underlines the value of sharing knowledge and best practices around alternative fuels and raw materials to support a more efficient, responsible, and sustainable cement industry.

CEMEX: Advancing Circularity and Decarbonization

CEMEX will also join AFARM Americas 2026, bringing extensive expertise in circular economy, alternative fuels, and sustainable resource management. As a global leader in building materials, CEMEX’s participation offers attendees a unique opportunity to learn from large-scale initiatives focused on operational efficiency and decarbonization.

Participants will gain practical insights into innovative approaches shaping the construction and materials sector, as well as opportunities to explore new business models and partnerships across the supply chain.

A Platform for Collaboration and Innovation

The participation of CEMEX and Cementos Fortaleza reinforces AFARM Americas 2026 as a key platform for industry leaders, innovators, and decision-makers to exchange knowledge, strengthen alliances, and drive real transformation in global materials and energy markets.

AFARM Americas 2026 will take place on 20–21 May 2026 in Cancún, Mexico, bringing together stakeholders committed to building a more sustainable future for the cement industry.