Reshaping the cement industry: Four strategic keys to create value


The cement companies can turn the performance picture around and create sustainable value by moving in four strategic areas: actively rebalancing to improve portfolio attractiveness, improving M&A engines, choosing a winning business model and capturing the advantages of scale. 

Focusing on strategic development projects Ms. Zineb Zeryouhi, Business Development Director at LafargeHolcim Maroc Afrique (LHMA) will share valuable insights about "Identifying & developing new markets & logistic hubs for the future".

Zineb is currently in charge of developing LHMA’s footprint in francophone West and Central Africa. Before joining LHMA, she was an Investment Manager at SNI, in charge of business development with a focus on sub-saharan Africa. Prior to that, she was a Senior Investment Officer in the private sector operations of the African Development Bank, specialized in the extractive sector. 

Cement Business & Industry Africa 2017 – Conference & Exhibition to be held in Johannesburg, South Africa on  October 4-5, at the Hilton Sandton Hotel brings together over 150 industry leaders  (stakeholders from Africa and international cement producers, equipment vendors, strategy and M&A, financial, sales and marketing and trading as well as delegates from the technical and operations, engineering, environmental, logistics, maintenance, production & operations side).Join the event and meet top specialists presenting on point topics like crushing, combustion and gas treatment: new technologies and efficiency improvements; environmental regulations in construction products in Africa or regional cement, clinker and slag trade prices and opportunities.

Sessions will feature an in-depth look at the evolution and direction of the market and balance views on business strategies, engineering, technology and production maximization, traditional and alternative fuels, cement and fuel trading, innovation, environment and much more.


Robert Madeira